Strategic Management: Text and Cases

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Strategic Management: Text and Cases

Strategic Management: Text and Cases

Name: Strategic Management: Text and Cases
ISBN: 9781266200465

Gregory G. Dess, Gerry McNamara, Alan Eisner, Steve Sauerwald

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Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

카테고리:

Business & Economics - Management & Leadership

년:

2023

판:

출판사:

McGraw Hill

언어:

english

페이지:

864

ISBN 10: