Coercion: Why We Listen to What "They" Say

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Business & Economics - Sales & Marketing
Coercion: Why We Listen to What...

Coercion: Why We Listen to What "They" Say

Name: Coercion: Why We Listen to What "They" Say
ISBN: 9781573228299

Douglas Rushkoff

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Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.

카테고리:

Business & Economics - Sales & Marketing

년:

2000

판:

First Edition

출판사:

Riverhead Trade

언어:

english

페이지:

304